If you’re starting up your own business it’s important that you have imprinted promotional products. They can help get your brand out there and get it to really stick in consumers heads. One of the things that is constantly drilled into my brain here at work is brand, brand, brand. If it doesn’t carry on the company’s brand they are not interested in my design. I can understand where they’re coming from because it makes sense that you must always have the same logo in the same fashion and generally try to keep the same style so that people will automatically associate your logo with what you do, and in some cases the person behind it. Company branding and promotion is really sort of hard for me to wrap my mind around but I’m getting better at it.